Meet Ieva Urbaite from Twenty Hive

Happy Feminist Wednesday, Ieva- can you introduce yourself to our readers.

My name is Ieva Urbaite and I'm the founder of Twenty Hive, a contemplative self-care newsletter.

Every weekday morning Twenty Hive asks a simple, thoughtful question. There are no current events and no "expert advice" on how to live your life.

My hope is that these questions create space for young folks to explore self-care.

Tell us how you got started in your craft?

I started my first company at 17 and had a very aggressive work ethic. When I moved to New York for college, I got caught up in the hustle and grind of the city. I was always burning myself out.

On my 25th birthday, I felt a powerful shift. I realized that it was my responsibility to feel good and take my ideas seriously. I started meditating and decided that self-care needed to be my number one priority.

I talked to my friends who are artists, activists, entrepreneurs, and creatives. The general consensus was that the world was in chaos and that everyone was feeling overwhelmed. Starting Twenty Hive was my response.

Tell us why feminism is important to you and how it influences your work?

I have always thought that people should be treated equally, regardless of their gender, where they came from, or what they look like.

But I also had a lot of internalized sexism. I didn't have a lot of female role models growing up and it took me a while to embrace myself as a work-in-progress woman.

Twenty Hive is the newsletter I wish I had at the start of my twenties. It's that daily check-in to remember that you're powerful, your desires matter, and you're capable of doing whatever you want to do... with lots of emojis.

What do you do to avoid feminist burnout? Whats your favorite self care practice?

To avoid feminist burnout, I have reduced the amount of news I consume. There's definitely a way to stay up-to-date on current events without getting caught up in the sensationalism of modern news media.

I love starting my morning with a 15 minute meditation because it clears my head and helps me start my day off with intention.

I know meditation isn't everyone's cup of tea, so I encourage people to create their own type of meditative practice.

It could be going on a walk, rubbing your dog's belly, or taking particular notice of how good it feels to eat an ice cream sundae. Twenty Hive is also a good option for self-care ;)

Do you have any advice for anyone starting out in your field?

One thing I'm doing is throwing out all the business advice I don't feel good about. Every decision I make for Twenty Hive is ultimately driven by intuition.

There is totally room for other people's advice, but it feels so good to give yourself the final say. If something feels clunky, fake, or not quite right, it's important to acknowledge it.

You might need to do a lot of research at first, but try to figure out which option feels best before you act on it.

How can our Bettys support your work?

If you'd like to sign up for Twenty Hive, you can do so by visiting

You can find us @twentyhive on Instagram!