Pivotte[dropcap background="yes" color="#333333"]W[/dropcap]hen Evelyn Frison reached to me and shared the clothing line she co-runs with her friend and business partner, Yehua Yang, called Pivotte I had to know more. Pivotte seems like a dream come true for anyone on the go who needs versatile, comfortable and gorgeous clothes. Read our interview with the founders below to learn first hand about how to build an awesome clothing line, form a partnership, and launch a Kickstarter campaign! And one you are done reading, support theirs!

[divider type="dotted"]

[divider type="dotted"]

Can you tell us who you are and what you do?

Pivotte is the first women’s stylish performance line for women on-the-go.

We’ve updated classic silhouettes and designed them in highly technical fabrics. Everything we make passes through a set of standards that ensure the clothing withstands the rigors of a demanding lifestyle. This includes:

  • High Performance
  • Versatile Designs
  • Easy Care
  • Impeccable Quality

Pivotte apparel is polished, comfortable, and worry-free.[divider type="short"]

I love that you are supporting real women on the go. I find when I leave the house in the morning I might need my outfit to be 5 different things in a day. What inspired you to create such a versatile clothing line?

The line was designed with versatility in mind from the very beginning. We knew we wanted to create outfits that were easily dressed up or down and would look appropriate in, and withstand different environments and activities. We also made sure that separates could mix & match effortlessly with items from existing wardrobes, or be worn together for complete outfits one could quickly put together and then confidently go about their day.

The inspiration for Pivotte came from our daily lives. We (Yehua and Evelyn) had different types of “on-the-go” lifestyles, but we shared a similar frustration with stylish women’s clothing - it just couldn’t keep up.

Yehua frequently found herself traveling for business, where she needed to look polished and ready for client meetings at either end of the trip. And Evelyn had to manage a schedule very similar to what you mentioned above- days with a full range of activities. In one day, she might have to manage client meetings, go to a work event, run errands, climb at the rock gym, and have dinner with friends.

The desire to be prepared to quickly switch roles, activities and environments, coupled with the lack of viable fashionable clothing options – led us to Pivotte.[divider type="short"]

Did you and your friend Yehua start the company together? What's it like to partner with someone else. What tips do you have for people who are interested in joining a business partnership?


We, Evelyn and Yehua (we’ve been friends since High School by the way), started the company together a little over a year ago.

We are both thankful about our partnership and couldn’t imagine having done it any other way. It’s really great to have a partner because there is system of accountability built into business. Also, we found it motivating and energizing to share the experience with someone else.

[blockquote]Tips for people who are interested in joining a partnership:

  • Both of you really have to be on the same page about your brand and vision for growth. You can’t have one person describing the brand one way, and the other describing it another way. Consistency is really important!
    • A good exercise to do together is to answer questions that a reporter, investor, or another authority or expert will ask you. Read posts like this one, and act out or write out how you would respond.
  • Find someone that has a complementary skill set to yours. This is 100% necessary. And then carefully outline responsibilities.

  • Schedule time to work next to eachother. It may seem like a lot can be done independently and digitally, but getting together allows you to brainstorm on the fly, which is really important for an emerging brand.[/blockquote][divider type="short"]

Your KS just launched so congratulations! What advice do you have for people who are interested in starting a crowdfunding campaign or a fashion line but are scared to take the first step?

Thank you! We’re excited about the campaign, and we’re so grateful to our backers for the great start.

For those who are thinking about launching a project or line: First of all, don’t be scared. Just tell yourself that over and over as you make moves. If you fail? So what. We’ve talked to many people, those who ran successful campaigns and those who failed, and no one regrets starting. There are always reasons NOT to do something.

In terms of execution - our first piece of advice would be to start going to start up events and perhaps join a club or group. You’ll find people who are in the same boat as you and it’s going to be motivating to take those beginning steps.[divider type="short"]-1

Back Pivotte on Kickstarter![divider type="dotted"]