AFratoby Ashley Frato, 27Brooklyn, NY

As a Makeup Artist, I truly understand the power of applied beauty and the positive impact it can have on a woman's self esteem. Whether you're going full face, or just loading up your lashes with mascara and finishing it off with a firerey red lip (my personal fav), makeup can serve as a fabulous confidence booster and an instant pick me up for even the dullest of days. It makes a woman feel beautiful and sexy, which is why I love what I do so much.

However, I also believe in the true beauty beneath the makeup. The you before the lashes, before the foundation, and before the lipstick.

Loving what you see when you look in the mirror, completely bare faced, in the skin you were born with, and with all of your beautiful imperfections, is a validation of self love. Nothing is more liberating than seeing a woman out and about, completely bare faced, exuding the ultimate level of confidence.

In honor of Feminist Wednesdays, "Ditch the Lipstick Campaign," I'm hoping to empower women to go bare faced, and spend some real time loving and appreciating the skin you were born with. At the end of the day, when you look in the mirror, no amount of makeup can take the place of true inner beauty.

Check out Ashley's website at http://ashleyfrato.com/