Bad Ass Bitch of the Week: Julie Sygiel & Dear Kate

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DearKate1by Julie Sygiel, Founder of Dear Kate

I think I've been a 'feminist' since the day I was born. To me, feminism means believing in equality between men and women, which as an overarching principle seems like a no-brainer. Why wouldn't you want to be a feminist? It's only when you start looking at more granular, specific situations and how feminism applies that it's more difficult for people to always agree on what's feminist and what's not.

When I first started dreaming up a new type of underwear for women, the mission was to level the playing field during that time of the month. While Dear Kates don't replace your regular monthly routine, they alleviate stress and help provide a better night's sleep, which contributes to an overall improved monthly experience. Once we launched, we realized it's not only during our period that women are at a disadvantage in the underwear region. Turns out, 1 in 3 new moms experience light bladder leaks after giving birth for 5 years or more. This number increases to 40% by the time women reach menopause, yet it's a topic that is even more taboo than menstruation. The media seems to glorify getting your 'pre-baby body back' in a few weeks without recognizing the incredible changes that have taken place during pregnancy and childbirth.

undies1Many women don't know that bladder issues are common and thus embarrassment prevents discussing the issue with friends or doctors. Given the large number of women affected who tend to resort to wearing pantiliners every day, the current solution leads to environmental waste. Plus let's be real--pantiliners do not make me feel sexy and certainly aren't comfortable to wear every day. The reality is that there are many options including pelvic floor exercises, diet, and in extreme cases, surgery, to make a bladder behave. At Dear Kate, we aim to educate and support women every day of the month, before and after childbirth, to do anything by equipping them with underwear that’s up for the challenge. [divider type="thin"]

Here at Feminist Wednesday we are huge fans of Dear Kate. Make sure you check out their site and their brand new selection of revolutionary underthings here! 

Your StoriesErin Bagwell